Segmentation of Ticket Holders in Minor League North American Professional Sport

نویسندگان

چکیده

Minor professional sport in North America includes the many leagues that are not part of “Big Five.” For these leagues, ticket sales, especially season one major sources club revenue. Segmenting customers into homogenous groups is well established as an effective means to render efficient marketing. In addition, market segmentation has been researched a variety contexts; however, further research area minor will advance our knowledge and offer practical value practitioners. Therefore, this research, collaboration with league club, provides framework for holder application by clubs, offers recommendations reach niche markets.

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ژورنال

عنوان ژورنال: Sports innovation journal

سال: 2022

ISSN: ['2688-3961']

DOI: https://doi.org/10.18060/25161